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The rise of the Khaleeji Woman as online content creators (part one)
In the run up to International Women’s Day, I’m delighted to share with you a two-part guest blog on how women across the Gulf are using social media and their skills not only to create entertaining...
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Expats, Localization and the Need for Balance
The marcomms industry can and should benefit from both local talent as well as foreign expertise (image source: The Daily Telegraph) There are some places that are so inspiring, they fill me with...
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A Guide to Media Relations in Ramadan (and Eid)
Firstly, Ramadan Kareem! I know I’m late (it’s the workload), but I wanted to share a guide on how to deal with the media in Ramadan. For those who don’t know, Ramadan is the holiest month of the...
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Podcasts, Podcasts and more Podcasts. Just remove the Comments!
Podcasting is a popular move for publishers in the UAE (image source: theodysseyonline.com) If, like me, you’re a news junkie who feels they spend far too much time in a car, you’re in luck. The UAE’s...
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Findings on Brand Building and Trust – YouGov/MEPRA Research for Bahrain,...
Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person relying on and believing in a second person, is key to changing attitudes and...
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Creatives, PR and Media – Where are the Gulf’s Faces to Watch?
There’s many young faces to watch in the Gulf’s creative, public relations and media industries, but if you’re looking for Gulf nationals on the agency side you’ll be sorely disappointed. The industry...
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Clients, Non-Payments and Slow Growth – Is it time for the Middle East’s PR...
A couple of stories broke over the past couple of weeks in the Middle East’s PR industry. This wouldn’t be unusual if it weren’t summer, when little happens. The first piece was the news of additional...
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Has the PRCA become MENA’s industry association for communicators?
I’m going to start this post with me eating my own words, and those words were written in 2016. The London-headquartered Public Relations and Communications Association (PRCA) had just started its...
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Northwestern University Qatar: A case study of civil protest through social...
I’m in awe right now. Of one professor at Northwestern University in Qatar. And also the students. They’ve shown that it is possible to hold people to account for their actions and words through civil...
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Qatar’s reputation building during the Afghanistan crisis
I’m going to start this blog by saying what is happening in Afghanistan is truly heartbreaking. The Afghan people deserve better, especially when it comes to our support. With that, one country has...
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